Bespoke mobile-friendly e-commerce website development

What is e-commerce?

The definition of e-commerce is quite simply commercial transactions carried out over the Internet. These transactions can either be business-to-business e-commerce or the more familiar business-to-consumer e-commerce (think Amazon) or a mixture of both.

The obvious benefits of e-commerce are that your shop front is available 24/7, 365 days of the year and can be accessed from the comfort of a customer’s home or, more likely these days, directly from a smartphone wherever they may be. Customers can search your products quickly and easily from their phone, tablet or PC and in a few clicks place their order and pay securely using their debit/credit card or PayPal account.

We are seasoned web app developers who build bespoke e-commerce websites from the ground up (we do not simply resell shop-in-a-box software like Magento which many website design agencies tend to do) so you know you will be getting a bespoke e-commerce website that is 100 per cent tailored to your business requirements.

We will build into your bespoke e-commerce website all the features you require (just tell us what you want).

We would generally recommend at least the following features for your e-commerce website:

Mobile Friendly

Most online sales through e-commerce websites are now performed on a smartphone or tablet rather from a PC. We will make your e-commerce website works perfectly and in a user-friendly manner (i.e. no pinching or zooming) on all smartphones and tablets as well as PCs.

Search Engine Friendly

Our e-commerce software engineers will code your e-commerce website so all product category and individual product pages have auto-generated search engine friendly URLs which will all be indexed by search engines such as Google. (e.g. mywebsite.co.uk/widgets and mywebsite.co.uk/widgets/widget-name).

Secure Content Management System (CMS)

The bespoke web app we develop for you will provide a secure online Content Management System (CMS) where you will be able to manage all your website content (even from your phone).

Product Management

You will be able to add, update, suspend and delete all products online through the CMS (categories, title, description, price, photos, videos, etc.) and we can give you all the variables you need for all your product categories (e.g. sizes, colours, etc.)

Stock Control

We will code your system so the stock number shown against each product is correct and will auto-update whenever a product is purchased. You will also be able to enter the stock locations to aid producing pick-lists for dispatch.

Promotional Discount Vouchers

The e-commerce web app will give you the ability to create promo codes for fixed amounts, percentages, BOGOFF (Buy One Get One For Free), etc. which you can use in various marketing initiatives to generate new customers or to incentivise repeat purchases from existing customers.

Order Fulfilment & Dispatch Notification

Our web app developers will always add order fulfilment functionality to our bespoke e-commerce systems to make it really easy for your staff to fulfil and dispatch orders. For example you will be able to print off (or view on a phone/tablet) order pick lists with the ability to tick when an order has been prepared for dispatch and which will then send a dispatch notification email (or SMS text if you like) to the customer.

Product Reviews

Our expert e-commerce developers will code your e-commerce system so it can automatically send (a defined number of days after dispatch) an email asking customers to review the products purchased (e.g. select stars and add text review) which can then appear on the product details page (you will have the ability to edit or delete in case it is a malicious review).

Sales Statistics

We will give you the ability to view all sales stats required to help you manage and plan your online business. This will include graphical views and Excel spreadsheet generation in case you wish to slice and dice the data offline.

We have developed many different custom-made cutting-edge e-commerce websites over the last 15 years. An example of a bespoke e-commerce website we have recently developed can be seen below.

As seen on a computer
Kelly Turkeys e-commerce website (web view)
As seen on a mobile
Kelly Turkeys e-commerce website (mobile view)


Web App Developer has been the app development partner for Kelly Turkeys since 2006 and has developed a number of mission-critical bespoke apps for us and we highly recommend them for bespoke application development.

Asa Howard, Finance Director
Kelly Turkeys - Danbury, Essex